Smithfield, R.I. (November 6, 2013) – Gargoyles Performance Eyewear® announced today that the brand has extended its ambassador relationship with NASCAR champion Brad Keselowski. Keselowski, the Penske Racing driver and Brad Keselowski Racing team owner, joined the Gargoyles team in 2012 and has since appeared in Gargoyles advertising campaigns and worked closely with the brand to advance its array of high-performance sunglasses.
Under the extended agreement which runs through 2015, Keselowski will play a key role in Gargoyles’ advertising campaigns and promotional efforts designed to grow the Gargoyles brand. Further, Keselowski will advise and consult the Gargoyles team on the design, features, and characteristics of a Brad Keselowski special edition sunglass.Gargoyles will continue to support Brad Keselowski’s Checkered Flag Foundation and its Race2Recovery program.
“It’s important to me to be connected with brands that are authentic to who I am as a driver and as an individual,” said Keselowski. “Gargoyles is about performance and hard work, and those are two things on which I pride myself, so it’s a natural fit. I look forward to continuing to work with the Gargoyles team and helping to drive the growth of the brand.”
“Brad has been a terrific ambassador for Gargoyles,” said Laura Burkett, Gargoyles Brand Manager. “As a champion of both the NASCAR Sprint Cup and Nationwide Series, and a team owner in the Camping World Truck Series, Brad is one of the most visible drivers in the NASCAR garage. This gives him a powerful platform from which to promote our products to an important audience for us. But beyond that Brad is genuine, and that’s something that really resonates with Gargoyles’ customers. We’re very pleased to continue our relationship with Brad.”
Gargoyles revolutionized the eyewear industry in 1979 with the invention of the polycarbonate Toric lens, a technology that provides up to 210º of seamless, ballistic-rated impact-resistant and crystal-clear optics. Today, its unique blend of performance and style has helped make Gargoyles the preferred eyewear brand for active people who need performance sunglasses for outdoor activities. Delivering cutting-edge technology and innovation, Gargoyles products are worn by top athletes and outdoorsmen who seek optimal performance with regard to clarity, comfort and durability, and who wish to enhance both daily living and mission-oriented pursuits.
About Gargoyles Performance Eyewear:
Gargoyles is a brand of FGX International Inc., Smithfield, RI, a leading designer and marketer of non-prescription reading glasses and sunglasses with a portfolio of established, highly-recognized eyewear brands including Foster Grant®, Magnivision®, Gargoyles®, Corinne McCormack®, Anarchy®, SolarShield® and PolarEyes®. FGX International Inc. also holds licenses for brands such as Ironman, Dockers, Body Glove, Rawlings, C9 by Champion, Nine West, Disney, and Hello Kitty.