A long-time partner of Brad Keselowski’s BKR truck team is moving up to the NASCAR Monster Energy Cup Series to join the 2 Crew.
Team Penske announced on Tuesday that REESE and Draw-Tite will serve as main sponsors for Brad and his No. 2 Ford Fusion for two races during the 2018 season. The Deuce will don the new lead sponsors in March at Martinsville Speedway and in September at Richmond Raceway. REESE branding will also be showcased on the No. 2 Ford throughout the 2018 MENCS season.
The agreement is part of a multi-year partnership between Team Penske and Horizon Global towing and trailering brands. The company will also serve as a full-season associate sponsor on the car driven by Simon Pagenaud in the Verizon IndyCar Series this season.
“Horizon Global is a Michigan-based, automotive-focused company, like Penske Corporation, and we welcome them to the Team Penske NASCAR and INDYCAR programs beginning this season,” team owner Roger Penske said. “We look forward to helping build the company’s REESE and Draw-Tite brands through motorsports and they’ll have some great opportunities working with two series champions in Brad and Simon.”
Horizon Global designs is based out of Troy, Michigan, not too far from where BK grew up in Rochester Hills. This company has been known for distributing an extensive list of towing, trailering, cargo management, and other accessory products for the automotive aftermarket. BK has been involved with Horizon Global since 2012, partnering with the company for the NASCAR Camping World Truck Series, where they sponsored his trucks for the majority of their runs.
As a result, Brad’s strong relationship with Horizon Global Americas President John Aleva helped the two sides come together for the possibility of extreme growth.
“We couldn’t be more enthusiastic to expand our motorsports involvement with Team Penske in 2018,” said John Aleva, President of Horizon Global Americas. “Over the past six seasons, we have developed a strong relationship with Brad and have seen first-hand how beneficial motorsports has been to our company. Taking the next step to grow our program with Team Penske is something we couldn’t pass up.”
BK will join the Horizon Global team at the North American International Auto Show on Thursday, January 18th, in Detroit.