EP-OCH | NOUN \ˈe-pək, ˈe-ˌpäk, ˈē–ˌpäk\:

A period of time in history or a person’s life, typically one marked by notable events or particular characteristics.

Veteran-owned and operated sunglasses company, Epoch Eyewear, is adding a notable event to their company history today by announcing a multi-year partnership with Brad Keselowski, becoming the official eyewear provider of the NASCAR champion. In addition to his on-track success, Keselowski is also an active supporter of military veterans through his Checkered Flag Foundation.

Epoch Eyewear was founded in 2014 by Army National Guard veteran, Rebecca Milner, and her husband Bret Milner, an experienced eyewear designer and innovator. The wholesale sunglasses company distributes product throughout the United States and features styles ranging from sports and motorcycle performance to lifestyle lines.

“We are thrilled to be entering into this relationship with Brad,” said Rebecca Milner. “As we thought about an ideal brand ambassador for Epoch, Brad hit all the marks. He is a champion on the track, having worked extremely hard from his youth to earn that distinction. He is a forward-thinking innovator and his long-standing support of our country’s veterans lines up perfectly with what we are all about at Epoch. We look forward to bringing all of this together in what we will do with Brad to grow the Epoch brand.”

As part of their partnership, Keselowski will design a special line of Epoch Eyewear sunglasses that will be available for sale to the public later this spring. The Brad Keselowski line will feature both sports performance and lifestyle designs. A portion of the proceeds from the line will be donated by Epoch Eyewear to Keselowski’s Checkered Flag Foundation.

In addition, Epoch Eyewear will offer multiple race fan-related discounts and VIP experiences. This includes a discount code for 25% off any sunglass purchase for one week after Keselowski wins a NASCAR Cup Series or Xfinity Series race, and the opportunity for fans to win a VIP meet and greet with Keselowski in 2018. Further details and additional program announcements will be made in the near future.

“Partnering with Epoch Eyewear is a tremendous opportunity for me,” said Keselowski. “Not only do they produce quality and stylish products that I like to wear, but they are veteran-owned and operated. Being able to tie my foundation into this partnership is meaningful. Beyond that, I have a ton of respect for Rebecca and Bret’s entrepreneurial spirit. I look forward to working with both of the them and whole team at Epoch.”

Keselowski will kick off the 2018 NASCAR season this Sunday, February 11 in the Clash at Daytona International Speedway.